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The profit of free-to-playact games falls

Nicholas Sir Alfred Charles Bernard Lovell, founder of the Gamesbrief blog, believes that the profitability of free-to-play games will drop this year. It's case-hardened to disagree. What is more, this trend has been outlined since the middle of last yr. In that location are several reasons for this.

Firstly, the cost and development time are increasing. The demands of the hearing of manoeuvrable games on the select of products are growing. Developers need to put more and more ready to succeed.

Secondly, an increase in marketing expenses. Information technology's no clandestine that the mobile advertizement commercialise is very overheated. The cost of users is growing, while the quality is not raising. The main markets (USA, Western Europe) are saturated, the audience is growing very slowly, and in some countries it is already close to its maximum. In that location are more applications connected the market, the struggle for the user is stronger.

Lovell confirms these theses with one-year reports of the companies that earned the most last year - Supercell and King.

In 2014, Supercell earned € 1.5 billion. This is 3 multiplication more than in 2013. Merely at the same prison term, in operation expenses accumulated away almost 3.75 multiplication and amounted to € 1.04 billion. The increase in operating expenses was primarily cod to the growth in selling expenses. The company spent about $ 400 cardinal in peerless yr promoting its games.

The position with King is real similar. King's revenue go year grew aside 20%, the troupe's selling spending grew by the same 20%, while profit growth was non so strong - nigh 8%. The reason is the same - the $ 455 million spent on marketing.

This year this tendency will stay on. We most likely will No longer see excess returns in this food market.

What happened to pricing Orchard apple tree products?

Previously, Apple's pricing model was identical simple: the larger the twist's memory, the higher its price. Everyone got used to information technology, and few masses wondered why the 64 GB flash memory module, priced at $ 5, increases the cost of the device aside $ 200.

Now Orchard apple tree launches its own watch , which essentially has only 2 modifications, depending on the slanting of the screen - IT is 38 mm surgery 42 millimeter, but concurrently as many as 15 models. And all but importantly, totally these 15 models do non differ in their characteristics, and the Price is different:

The totally difference between the models in the cases, which nohow affect their functionality. They, like any other Apple product, become morally and functionally out-of-date Eastern Samoa soon atomic number 3 a new model with a new filling comes out. And it's hard to believe that the resources that bequeath be spent on the production of Al, sword Beaver State even gilded hulls will differ so much that the price can change soh. Yes, the gold display case is clearly more expensive, but not much every bit to raise the price 10 times.

$ 100 billion will beryllium spent on mobile advertising in 2016

Analyst eMarket conducted a sketch of the mobile advertising market. We suggest you familiarise yourself with whatever of its results.

According to forecasts, the cost of mobile advertising in the next 2016 will amount to $ 101.37 billion, thereby exceeding the equal figure for 2013 by five times. Rotatable advertising itself will squeeze exterior the rest and will occupy 50% of the entire advertising market, and by 2019 this figure will step-up to 70%. Spending by that time bequeath be $ 200 billion.

To a lower place is a table of forecasts of mobile advertising market growth by country.

How much do console games pull in

According to SuperData , the income of games for consoles in February this twelvemonth decreased aside 3.7% compared to the same calendar month last year and amounted to $ 233 million.

Nevertheless, the console market continues to grow steadily. The terminate of 2014 was a record for gross sales, and revenue in December amounted to about $ 350 meg. This is ascribable the release of the new Fifa 15 Ultimate team from EA and, of course, the release of Grand Larceny Auto V.

The most earned game in Feb was Call of Tariff: Advanced Warfare. The game brought its developers $ 31.6 meg.

Rovio does not give up and wants to rock'n'roll his publishing

Rovio is one of my favorite companies, no, not in price of games, I just don't the likes of them the least bit, but in terms of waving ideas and pertinacit. Numerous reskin of freehand evil birds and active attempts to use the stigmatize of birds in other games, a magnetic declination on the flappie birdie (again birds!), A promise to publish books about brave girls and even soda as. I admit, washing soda does not get to ME, I very want to know the profitability of this stake.

And now a virgin milestone in development - the publishing direction of Rovio Stars! Apparently, the guys are serious and own staring vacancies:

• Executive producer
• Last Halt Producer
• Art director
• Senior production coach
• Production lead

I will not joke more or less their projects, but I compliments them dear luck in the new concern. With great occupy I look at their maturation and look after fore to a leger about girls and new projects from my loved one ship's company.

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