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AllNovaScotia charges $ 360 a year for memory access to its content, and he does not tutelage about how other news sites subsist. How did it happen that the most influential people in the region listen to him? Why is it profitable, and the rest barely make ends meet?

Each morning, the political and business elite of the largest of the Primorsky provinces of Canada begins with the AllNovaScotia web site , drawing on IT news about the aliveness of their own region. The place recently rotated x years old, and in terms of determine, it competes with the local press. He achieved this, breaking the rules: free admittance to the site is almost impossible, the land site is non represented on social networks, there are no multimedia materials on the site, and you can hardly find a hyperlink someplace.

But he has apps for iOSand BlackBerry devices, to which he delivers business news show, messages from City Hall and the local legislative without the slightest delay. He beautifies competitors almost all day and has won a loyal audience with an explosive commixture of government orders and private details from all the or s significant mass in the region.

The editorial office is located in Halifax, the capital of Nova Scotia , the provincial universe is less than a one thousand thousand people. Ask anyone on the street, and eight out of ten wish answer you that you have never detected of AllNovaScotia.

"I think even all nine," said Parker Donham, a former journalist for the now-closed Halifax Time unit News, a consultant, and a blogger. "Only whoever knows will most likely turn knocked out to be an low-level to the deputy minister or close to regional manager. It seems that relying on paid access and a small amount of advertizement is a very working business model. In general, this is a totally normal media. At that place are a few politicians and businessmen whose morning does not start from this locate. "

AllNovaScotia has 5,950 subscribers, their monthly fee is 80% of the company's tax income. Such attending can not be compared with the contender - the newspaper Chronicle Herald, information technology is 137 years old, and the weekly circulation is 108389 copies. For $ 30 a month, you get access to the situation from three different email addresses. But copying content and sending it to someone outside will not be simplified. Easygoing produced by the editorial board of 14 people, 11 of which are reporters, is packaged instantl container. Sol in the best case scenario you will have to make screenshots and paste them into one picture, you leave not find the Share button here.

The head of the association of small and sized businesses in the realm (5200 companies in total) claims that the site's influence connected the association's members is non wide simply well-set. "I'd venture to suggest that most have never heard of AllNovaScotia," said Lin Hachi, frailty president of the Atlantic affiliate of Canada's Independent Business Confederacy. "" Nevertheless, as right as I know, everyone WHO has an shape connected political sympathies or is connected with regime authorities knows this site and real cautiously monitors it. "

In galore slipway, AllNovaScotia is similar to the Massachusetts Bay Colony Statehouse News Service . This is a network resource that covers every issues of government activities for lobbyists, officials and business community. However, the AllNovaScotia approach is some wider and bolder.

In the center of each issue are permits for echt landed estate direction, motor hotel orders, transfer of land. As well as success stories and failures associated with them. Combined of the January editions was a typical mixture of the most important news and the husks of socialite chronicles. The issue of 25 articles includes:

• lightning about the fact that the opening Apple sword store in the part bequeath open in a local hypermarket;
• notice that a buyer was found for one of the closing paper mills;
• a verbal description and photographs of a $ 7.6 million landed estate bought away a local tycoon in Florida;
• dossier on trinity new partners of a leading law firm in the regional capital;
• Obituary of a small localised man of affairs World Health Organization sponsored a local anaesthetic hockey squad.

Former gaffer editor, WHO retired in June, Kevin Cox says the site's target audience is a complex, intertwined and family-homeward-bound business community. "The strangest thing is that they like to read about each other. Not in a satirical sense, but quite seriously, "continues Cox, WHO previously wrote articles for the Earth and Mail newspapers, and now is writing comments for the site and is about to soak up the post of priest of the United Church. "How does the Fontaine family squander money?" How exercise they make money? WHO are they distributing them to? "

As it clothed, the Fontains, one of the region's largest philanthropists, expended a decent amount on their Christmas company on December 10, order a execution by Tony Bennett. So the next military issue of AllNovaScotia came out with an editorial that relished the inside information of the festival, a Bennet located list and a guest lean explaining who is who.

This concentration of the internet site's attention on people and their wealth distinguishes the company from unusual business media. In the texts, the names are in bold, often followed past their pay and the estimated assess of their property in brackets. Almost every proceeds has news about who is suing anyone.

"We wrote about realty. We wrote about local securities. We wrote about old families. " - Cox tells about the beginning of its activities in 2004. "We wrote about largish deals, about small deals. About breweries and cafes. Some tidings was about such petty occasions that nobody paid attention to. "

The site inherited the character from its founder, St. David Bentley, who in the 1980s became the Colorado-founder of Frank Magazine) This is a very shameless print and online magazine, chronicling the divorces of local celebrities, squabbles and affair. Many in that conservative region read it, although a few admit it. Ten years earlier, Bentley founded a separate newspaper, which later became celebrated as the Halifax Day-to-day News program. This irrational tabloid in 1994 became the original Canadian newspaper to open its website. The newspaper obstructed in 2008, twenty age after Bentley sold-out information technology.

Now Saint David none longer runs the Ajar Daybook, helium says that readers of AllNovaScotia are businessmen, officialdom and heads of health and welfare services. These are people who ask to know what is happening and who read the materials, "sportsmanlike to know who is suing and who owes to whom."

Cyclooxygenase claims that the site writes approximately the privacy of the local business elite, if it can pretend the business enterprise they brawl.

"Barely because you are Colin MacDonald from Clearwater does not mean that we wish not delve into the ins and outs of the value of your business securities. And this does non mean that we will not interfere in the person-to-person lives of people, "says Coxswain. This approach did not annoy MacDonald, director of an International sportfishing company with an annual turnover rate of $ 300 million. The site wrote a lot about Clearwater during a cozy coup d'etat in 2011. When MacDonald went sportfishing in Newfoundland during the quite a little, the site publicized an clause with the newspaper headline "Colin went to fish," which asked, "Has the passion of one of the company's most sacred founders for byplay been extinguished?"

In a letter, MacDonald wrote: "AllNovaScotia provides ME and, I dare to assume, many more concern leadership with the latest word about what is natural event in the community." This is a competitive reward over other media in the realm, which are slower and "ache from a lack of business information and an understanding important of the substance."

In response, Chronicle-Herald launched the morning business newssheet in 2011 and hired business reporters. Simply an all important cistron in the success of AllNovaScotia is not only the content, but besides the style of demonstration of materials. "We argue along a huge number of topics. It could happen, it could hap. " - says Cox. "We write of this with a fair amount of complacency, which galore business publications would ne'er wealthy person allowed themselves."

To what extent does this style owe its roots to the Open Daybook? "I recall very significant." - adds Cox. "We are sharply criticized by the local school of journalism for using anonymous sources. But we are told aside people who will not talk to anyone other. If they give me some noteworthy information and I can double-check information technology, I think up IT's my duty to publish it. "

But for Bentley and his daughter, the publishers of AllNovaScotia, "debt" is impossible without paying for access to the site. "We have to get it on. Otherwise, they won't buy a damn affair, "He resolutely declares. "Our competitors are hoi polloi who need to read for free. This is a gigantic problem suction our descent every day. Sounds like paranoia, but it's true. "

"As a result, we have a web site, which, according to occurrent concepts, should not appear on the Internet at all," says Donham, a consultant and blogger. But for Bentley, this is in the order of things. Different other media executives who believe "that they get more than for their self-complacent than it really costs," Bentley knows that his information is worth his consultation. He recognizes the grandness of social media in the Arab take form, but insists: "You can't do the output of content and not get paid for its production."

With all this, he is careful in evaluating the success of his site A a business model. "He has been with us for 10 surgery 11 years. This is precisely one put up. " He says. "What is success hither?" Now, if we covered the whole continent in one cruel swoop, it would be a different matter, would it not? "

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